You may think that you can avoid buying paid links because you are buying on a small scale or through a personal relationship. advertisement Continue reading below If the website owner sells the link to you, they are likely to sell the link to at least a few other people, who are also selling the link from other websites. It sounds plausible until you think you're likely to buy it. From there you can see how rapidly the network is expanding. Given the number of people, buyers, and sellers who are actually involved, ask yourself how difficult it is for an organization with
Google data and resources to identify paid ghost mannequin effect service links. All they need to do is catch one buyer or seller and then follow the breadcrumb trail to identify the other buyer and seller. Comments or forum spam It's easy to blow up thousands of links to the comments section of a forum or blog, but it's also easy to destroy your brand by doing this because you're hitting spam links across someone else's website. In addition, the links in the comments section of the blog aren't followed, and many forums don't follow outbound links, so while you see little benefit from SEO, you risk a link-based penalty. advertisement Continue reading below Especially because it offends other website owners who are willing to report you to Google. General directory We've already talked about how a niche directory can be valuable.
However, you should avoid common directories like plague. These are microcosms of everything Google dislikes. This is because we usually accept all websites (except those that promote pornography, gambling, or violence) as long as we are willing to pay. This is an example of a paid link textbook. The directory is not relevant to your website and in most cases lacks useful content. Private blog network If you have WordPress installed on dozens of domains and you can always link to your favorite website, why take the trouble of creating a legitimate link? Now, for beginners, as with paid links, it's very easy for Google to identify a private blog network,